Web Analytics is a set of tools and methods that are used to
understand the interactions of customers with a company's website.
Using data from web server logs and other data, the goal is to
develop business intelligence about customers and their use of a
website.
Web Analytics can be used to identify and address technical and
navigation problems with a website. It is also used to better
understand the customer's unique needs, interests and purchasing
patterns and to identify website design improvements.
